Role of a trademark: a pass in the market
Trademark is the essence of enterprise brand culture, and the establishment of brand image is the core of enterprise's struggle.
Goods that apply for registered trademarks in the relevant countries or regions can enter the major supermarkets and supermarkets in the country and region.
Enterprises generally print labels, packaging, or advertise in various media, need to issue a trademark registration certificate of the relevant brand. In international trade, trade marks are of great importance, and international trade can not be separated from trademarks.
For administrative departments, through the management of trademarks to supervise the quality of goods and services, for handling quality inspection, inspection, bar code to create the necessary conditions.
Role of trademark two: Banner in the war of business
Flag symbol of indomitable spirit, the spirit of power charge into the enemy ranks. Banners are the representatives of the army of the soul, occupied a position after planting their flag on behalf of the occupied, that is the glory. Trademark is the symbol of this spirit of enterprise, and also the most direct expression of the field occupied by enterprises, goods and services.
Role three: the highlight of an asset
To assess the value of trademark can increase the total assets of the enterprise, and the higher the value of the brand is to reflect the brand influence and the business situation, indirectly reflects the degree of consumer acceptance of goods marked on the mark.
As a kind of intangible asset, trademark can be transferred, licensed, used or pledged by others to realize its value.
Role of trademark four: identification code in the eyes of consumers
The commodity inspection and accept social supervision, to participate in the competition in the market, the market competition is the variety of goods, quality, price and other performance index of the competition, and this information is through the trademark of this bridge passed on to consumers. The use of trademarks to advertise their products and services, and prominence, concise and comprehensive to facilitate memory, to impress consumers, to attract the "to buy" induced by the desire, so as to create a famous brand, expanding market effect.
Role of trademark five: carrier of enterprise reputation
The trademark is not only a sign of the difference between the source of goods and services, and is a symbol of the credibility of enterprises, competitiveness, specific performance of corporate reputation is the trademark of goods marked as consumers satisfaction. Trademarks condense the goods, services, and the reputation of the operators and service providers. Trademarks are the best indication of the reputation of the goods, services, and the credibility of the business concerned. Trademark reputation is very important in the market competition, and a reputable trademark plays a very important role in improving the competitiveness of the goods and opening the market of commodities.
Role of brand six: Medal of staff
A good brand can bring a sense of honor, a sense of accomplishment, a sense of responsibility, a sense of belonging, a sense of mission and a sense of growth to employees. The consumer's feelings determine the extent to which the brand of the goods and services is recognized and accepted by the society, and the feelings of the employees determine the cohesiveness and sense of honor that the trademark brand created by the enterprise brings to the employees of the enterprise. That is to say, brand is a relationship in the final analysis. Brand relationship is a special kind of loyalty and trust relationship.
Role of trademark seven: the transfer station of enterprise financing
Trademark pledge loan business is the enterprise trademark ownership as collateral, through the third party assessment confirmed the enterprise brand value, the bank uses a flexible credit and pledge mode, issued the enterprise brand value proportion for the financing needs of corporate loans.
Role of trademark eight: shield in brand disputes
The trademark is like war shield, who holds the exclusive right to use a trademark with trademark who is the "shield" masters of the registered trademark exclusive right, can not only protect their trademark rights are not infringed, when necessary to damage the enemy invasion rebound".
A trademark registrant who has the right to exclusive use of a trademark shall be protected by law, and others may not dare to counterfeit it, otherwise they may sue for infringement and obtain economic compensation. On the contrary, if be registered first, will lose their elaborate elaborations of the market, but they may be accused of infringement.