In recent years, it is not uncommon for Internet hot words and network scripts to be registered as company names and trademarks. For example, some time ago unpopular network "first earned him one hundred million", and now there is a company called earn him one hundred million.
During the Olympic Games and fire up the "field", the network hot words have registered trademarks, but also by the industry is discussed for a long time. In addition to "the force", according to the small query information, network hot words registered as a trademark and a lot of. For example, people do not split the storm, teasing you, I want to quietly, the city will play, and cherish and so on..
Well, is it really good to register online hot words as trademarks? Should the Internet hot words be registered as trademarks?
For these questions, of course, everyone has his own opinion. But Xiao Bian suggested that the network hot words apply for a registered trademark before, we should carefully consider.
1, network hot words flash in the pan
As you all know, the Internet is spreading very fast. And we receive tens of thousands of messages every day. In such a huge amount of data, the network hot words like a flash in the pan. It has no continuity. It's often hot, fast, and cold.
2, the enterprise mold brand, trademark is very critical
Trademark is an intangible asset of an enterprise, and it is also an integral part of the enterprise's brand building. Although the network hot words seem to be better spread, and better promote the purchase. But once the heat has passed, the brand may not be able to withstand the test of time and run a good brand.
3, the network hot words as trademarks, there is no identification.
Trademarks need originality and significance. This will allow identification.
There are so many companies that have registered trademarks with internet hot words, and creativity has been lost, which will increase the difficulty of identifying products by consumers.
Remind:
Network hot words registered trademarks, through the rate is not very high, and in the network after the cold down, it takes more effort to operate and maintenance. Therefore, it is not recommended for you to rush online hot words as trademarks. In fact, consumers pay more attention to the quality of a brand. It doesn't have anything to do with the brand name. The brand may be a shortcut, but there is no shortcut to goodwill. We should not blindly rush online hot words, good brand building, and select a business philosophy in line with the trademark is the focus.
Design principles and audience psychology on the basis of serious and careful to design.