Trademark naming and logo design is registered, started a brand, a good brand name and brand and design allows enterprises to obtain long-term development, how should the naming and design of trademark? Became a crucial problem. The following are the nine basic principles that you need to pay attention to when you register the brand name and design registration:
Read, not a mouthful
If the brand name is hard to read, it is difficult to pronounce, consumers are more difficult to remember, in the mind, it will affect the sales of products. Sony Corp formerly called Tokyo telecommunication engineering company ", because it reads too hard to pronounce, founder Akio Morita decided to change the name. Akio Morita think Latin Sounds (sound means) is not bad, and the company's products in line with the nature, so it is English, changed to Sonny, which also has lovely meaning. But the Japanese word "Sonny" means "losing money", so the second n is removed, and the name of Sony is born. It reads like English and not English. It's a name that can't be found in a dictionary. It will never be used by other vendors. Secondly, there will be no duplication of trademark in the world. After the change of company name and brand names are called "SONY" (SONY), sounds loud and clear, catchy, as the product successfully to the world and create favorable conditions.
Remember, not a burden
The cognitive effect of brand name, brief and easy to not burden can achieve better. For example Tiger Tiger Balm, 555 cigarettes, 999 study greatly bubble gum and so on, short and pithy, memorable, not tired of praise, to consumers left a deep impression.
Unique, eye-catching, easy to recognize
The "K" of the Kodak logo is strongly contrasted with the yellow and red letter. It is unique, striking, concise and lively, and captures people's line of sight. McDonald's corporate logo is the arc of the M word, yellow as standard color, yellow visual effect is very strong, this kind of golden yellow arch shaped signs appear on the street, very attractive.
Loud and impressive
For example, golden throat this brand name, called up very loud, easily and widely spread among consumers, but also easy to identify on the shelf, so as to grab opportunities for enterprises save a lot of advertising fee.
Give good associations
For example, "Nestle" brand name and the "bird's nest in the mother bird was feeding the birds" brand logo, reminiscent of the infant nutrition food, loving mother cry piteously for food and Nestle company, to help move people to buy. Another example of Coca-Cola brand name, reminiscent of the beverage has a good taste, and therefore played a promotional role. Coca Cola Co and a beverage brand called "SPRITE", "SPRITE" is translated into Chinese devil, demon mean, in order to avoid Chinese consumers have bad associations, the company decided to translate it as "Sprite". Sprite contains cool, pure, easy to arouse people's favor, the product is popular and create favorable conditions to China market. British whiskey in Hongkong unsalable, after investigation, the problem is in the "whiskey" in the Chinese translation. As the name suggests, even the "visa" have scruples, who will drink this wine? Procter & Gamble brand logo - 13 stars, bearded face, the moon a circular pattern, have been rumored to be the moon sign sect. The moon is a cult sect in the United States, the brand logo for decades, attracted a lot of trouble, rumors and lawsuit.
Unlike competition brands, you may apply for registration and receive legal protection
GREE (GREE), the brand name, takes into account the problem in naming. General manager Dong Mingzhu later recalled: "the name of a pile, but not eusensing. Later, they English words from GLEE (happy) inspired the word transliteration of "GREE" - especially powerful (a few years later, and brought out another meaning: "GREE"), a personality) on the phase of the. Use about two years after taking into account the future in the world business in the market competition, worried about the meaning of the word GLEE is good, the future to English speaking countries registered, it may with a crash, then according to the Japanese SONY company, created a pronunciation similar to GLEE, but certainly not the words in English: GREE. It reads a bit like GREAT (great), a bit like GREEN (green), and AGREE, which gives rise to a rich imagination, and everyone agrees".
Can reflect the interests and role of products
For example, veytalo tablets, Shufujia soap, washing powder, white Wahaha children's clothing, Maxam toothpaste, jie'eryin potions brand name reflects the interests and the role of product.
Taking into account the possibility of further use of trademarks in the future
SONY (SONY) or whether the trademark Chinese English, there are no specific meaning, not to associate with any type of products, brands that can be extended to any products, but not in a cocoon around oneself. Haier brand name also does not mean anything, is a neutral thing, any product can use this trademark.
When designing a trademark, you must understand and comply with the relevant laws and regulations
Wuhan is a food company originally named "little Nanjing", when the application for registration of operators to know, China's trademark law cannot be registered as a trademark name names, then renamed "little blue whale", the enterprise has become well-known catering enterprises in Wuhan city in a few years.