1, the composition of trademarks.
The provisions of the law on trademark composition vary from country to country.
Such as the CIS regulations, trademark elements can be text, graphics, stereo, or a combination of other forms, provisions of Trademark Law of the United States any literature, symbol, or a combination of these things can be used as elements of trademark. At present, a few countries in the world, packaging and containers of special styles are also listed as elements of the trademark, allowing registration.
As trademark competition is becoming more and more fierce, some foreign manufacturers in the trademark design to make every effort to mark new innovations, to attract customers, they launched a smell trademark, audio trademark. Electronic data trademarks, transmission trademarks and so on. Some countries, such as the Trademark Law of the Romania, have stipulated that colors, products, shapes or their packages, audio, etc. can be used as legal trademarks. However, most countries have not yet adopted legal protection for trademarks in the above-mentioned forms. The Trademark Law of the PRC stipulates that trademarks shall be written in characters. Graphics or combinations of them, in addition, other forms can not be used as elements of Chinese trademarks.
2, trademark prominent features.
Trademark uniqueness or identification is a significant feature, whether text, graphics, or a combination of text and graphics, are novel, unique style, and other similar trademark is sufficient to distinguish characteristics.
3, trademark color.
The color of trademark has the significance that can't be ignored for trademark. Color is not a legal component of a trademark. It can not be used as an element of a trademark. But color is part of the whole of a trademark. It is one of the important marks that distinguish a trademark from its kind.
If a trademark is altered after registration, it shall be deemed to have changed its logo and must be re applied for registration. Because of the importance of trademark color to improve the efficiency of advertising, many well-known trademarks have been designated in the registration of color.
4, trademark text, graphics
Some characters and graphics are forbidden to be used as trademarks. Different countries have different regulations on the prohibition of trademarks, so attention should be paid to their differences.
Because of the different customs, social and cultural backgrounds of different countries, some brands which are commonly used or favored by consumers in one country may not be suitable for use in other countries. In terms of trademark design, it seems to have formed an international norm, that is, in choosing the text, graphics and colors of the trademarks, avoid using the "forbidden country" or "taboo" of the consumer,
Such as the Swedish flag is blue, the country banned blue as a trademark, if use blue as a trademark will not be considered as respect for their country, naturally it is difficult to be registered in Arabia: National taboo yellow, the French think the spades are the symbol of the death, the graphic trademark will not be allowed to register the chrysanthemum as Italy the chrysanthemum flower, Japanese as the symbol of the royal family, do not accept the chrysanthemum text and graphics as a registered trademark, and Latin American countries will be chrysanthemum as demon flower, chrysanthemum also does not allow the use of graphics trademark.
5, the name of the trademark.
Geographical names are banned as trademarks in many countries, because geographical names are often regarded as lacking in distinctive features.
6. Copyright protection of trademarks.
The protection of trademark including the trademark significance has the property right protection and with certain people's identity is closely related to the protection of the rights of trademark protection, copyright protection is the personal right of trademark.