The registered trademark means the trademark holder in order to obtain the right to exclusive use of trademarks, the use of the trademark, in accordance with the principles and procedures stipulated by the state registration requirements, filed to the Trademark Office, Trademark Office approved, approved the registration of legal facts. A trademark registered by the trademark office is a registered trademark and enjoys the right of exclusive use of the trademark.
Why register?
Simply speaking, the trademark is the brand of commodity, which is a marker used commodity producers and operators to make their own difference commodity production or business with other commodities producers or operators of production or business in order to open. This mark is usually made up of words, figures, English and numbers.
A trademark registrant is protected by ensuring that the registrant of the trademark enjoys the right of exclusive use in order to mark the goods or services, or to allow others to use it in order to obtain payment.
Many electronic brand trademark, trademark is the text; Benz Benz logo (a triangle coat ring) is a graphical trademark; Phoenix Bicycle Factory "phoenix" trademark "," phoenix "by a combination of text and graphics into the Phoenix bird, which is the combination of text and graphics trademarks.
Trademark registration, trademark use refers to the use of the trademark in accordance with the conditions and procedures prescribed by law, to the State Trademark authority (the State Administration of trademark Industrial and Commercial Bureau) filed by the State Trademark Review, the competent authorities in accordance with the law, the legal fact granted registration. In China, trademark registration is the premise of trademark protection and the legal basis for determining the exclusive right to use trademark. Once the trademark holder is allowed to register the trademark, it marks that it has obtained the exclusive right to use the trademark and is protected by law.