It has been asserted that even if a fire burns all of Coca-Cola's fixed assets, Coca-Cola will still be able to make a comeback with its trademark. Its logo has successfully occupied the minds of users, in the user's understanding, Coca-Cola's trademark represents Coca-Cola. Therefore, a trademark is very important for an enterprise.
In the investment, a good trademark plays a "window" role, it is the customer's first impression of the company, must pay attention to.
Many of the companies that have been in service have trademark problems. On the basis of full investigation of the customers and their audiences, the design team designed the trademark that conforms to the enterprise itself, and fired the first shot for the subsequent investment. Below we will take the channel to speed up the design of the trademark as an example, say logo design principles.
Graphical principle
In the design of trademarks, as far as possible to graphics based, even if the composition of the text, it is best to image processing, so that it has graphical features. Because the human eye for graphics recognition acuity is much stronger than the recognition of the text of the sharp, graphic trademarks will be more recognizable.
Simplification principle
Logo is best to be concise and easy to understand. Don't include too many things. Less is more". For a new brand, when the audience first does not understand what your trademark wants to say, he will not make any further effort. Even if you want to express more, you are only moved.
Personalization principle
Trademark is the "face" of enterprises, just like a person, if there is no personality characteristics, it will not be remembered, if the face is not clean, the hair is still messy, it will leave a pretty bad impression. Therefore, in order to impress the audience's mind, a trademark must have its own personality, or it will become a memory fragment of the mass of information accepted by the audience.
Abstract principle
In a sense, abstract image because of its uncertainty and thus has a broader imagination, one thousand people have one thousand Hamlett, if it is too abstract, greatly limits the imagination of the audience, and this kind of imagination is to continuously enrich the connotation of the brand.
summary
But in reality, many of the company's trademark too horrible to look at the complex design, let the audience confused. The reason is because some leaders want to express something too much, resulting in logo expression is unclear or expression of the situation is not in place when rendered, or ignore the sense of design and the psychology of audience, the result can only be a personal business from hi. If we want to let the trademark play the role of "knocking brick" in the investment, we must design the principle and audience psychology seriously and carefully.